Notice Program Design and Implementation

Since our inception, Kinsella Media has designed and implemented more national, international and statewide programs providing notice to unidentified class members than any other firm.

We craft campaigns that reach and inform potential class members using an appropriate mix of communication vehicles, including:

Paid Media

Recognized as a full-service advertising agency, we target the print, electronic and/or online media that most efficiently reaches class members

Earned Media

We offer public relations that supplement and amplify notice to class members through communication vehicles they regularly use and trust.

Online

We develop and design dedicated notification websites which class members can visit to view pertinent notice materials, download a claim form and access attorneys or administrators.

Third-Party Outreach

In certain cases, we identify third-party associations, organizations, institutions and individuals that communicate with class members and can serve as credible sources of information.

Direct Notice and Notice Materials

Together with our partner Rust Consulting, we write and design all types of direct notice to ensure that your notice catches potential class members’ attention and is clear and understandable.

Kinsella Media guarantees a notice campaign has the desired effect by overseeing the entire implementation.

Services Include:

• Producing all advertising, including print, radio and television.
• Conducting the advertising “buy” using established relationships and specialized class action advertising discounts to secure placement of ads so that potential members will be exposed to them within the notice period.
• Coordinating and guaranteeing quality control in the design and placement of all advertisements.
• Tracking and documenting it all – including the precise reach and frequency of all advertising, the value of all earned media placements and all other variables that can be quantified.