Portfolio

Paid Media

See our Paid Media portfolio.

Recognized as a full service advertising agency, Kinsella Media targets the print, electronic or online media that most efficiently reaches class members. 

Kinsella Media:

  • Constructs the most cost-effective media schedule utilizing advertising industry-based research, selection and evaluation tools.
  • Drafts, designs and produces all advertising in-house.
  • Conducts the advertising "buy," using established relationships and special class action advertising discounts to secure placement of ads.
  • Provides the court with reliable estimates of audience penetration that demonstrate the reach of class members through media buying and performance analysis.

Earned Media

See our Earned Media portfolio.

Kinsella Media offers a variety of public relations ("earned media") services executed by communication specialists that seek to supplement and amplify notice to class members through communication vehicles they regularly use and trust.

Kinsella Media:

  • Utilizes national wire services; press releases to reporters targeted by subject area; satellite distribution of pre-produced video and audio news releases to radio and television outlets; and "kick-off" press conferences to complement the paid notice program.
  • Identifies third-party associations, organizations, institutions and individuals that communicate with class members and can serve as credible sources of information.

 

Featured Media

How Can We Help You?

Contact us before the settlement is complete to discuss a media notice plan that reaches class members using plain language, meets CAFA requirements and meets quantifiable measures of adequacy.

202.686.4111