Daniel v. Aon Corporation
No. 99 CH11893 (Ill. Cir. Ct. Cook County)
An extensive publication program through consumer, insurance and business publications supplemented direct mail notice to approximately 1.7 million class members. Significant business and consumer audiences were reached through a combination of direct notice and publications such as Fortune, Business Week and The Wall Street Journal.
McNeil v. American General Life and Accident Insurance Co.
No. 8-99-1157 (M.D. Tenn.)
The class was comprised of approximately 9.1 million low income individuals residing primarily in rural areas in the South who purchased accident, life, burial and health insurance sold door-to-door over multiple decades. Class members were essentially unidentifiable due to a lack of records. However, syndicated research indicated that the elderly target audience consisted of heavy television watchers. Therefore, Kinsella Media implemented a television-based notice program.
Because the current door-to-door sales routes were essentially the same as those used over time, Kinsella Media constructed a zip code database based on current policyholders to identify geographic areas most likely to have class members. The zip code information was sorted by media market to facilitate the targeting and purchasing of media within specific geographic areas. Each media market was ranked and indexed by the number of policyholders in that geographic area and by the incidence of policyholders within the Designated Market Area population of Adults 55+. Spot television in 66 media markets, community newspapers, African American newspapers and national print publications were used to reach the class.
Lebrilla v. Farmers Group Inc.
No. 00-CC-07185 (Cal. Super. Ct. Orange County)
The class in this case, made up of people who had automobile insurance with Farmers, was a nationwide class. However, upon further in-depth research, Kinsella Media discerned that, in large part, the class was concentrated in California, Illinois and Texas. While national ads were placed in USA Weekend, Parade, and People, additional ads were placed in the California, Illinois and Texas editions of consumer publications such as Newsweek and Sports Illustrated, and ads also appeared in geographically-targeted publications like Sunset (California) and Texas Monthly. Additionally, translated versions of the ad in Spanish and various Asian languages appeared in local and community newspapers based on Kinsella’s research that determined a large part of the class was Hispanic or Asian.
Nealy v. Woodmen of the World Life Insurance Co.
No. 3:93 CV-536 (S.D. Miss.)
Mills v. Zurich Life Insurance Co. of America
No. CV 2003-01471 (D.N.M.)