Wilson v. Airborne, Inc.
No. EDC V07-770 VAP (C.D. Cal.)
Cold remedy users and dietary supplement users were the target audiences of this class action involving Airborne Products. Direct notice was provided to all identifiable Class Members through email notice. National consumer magazines and Internet banner advertising were utilized as well as in-flight magazines of major commercial airlines and a travel magazine due to the fact that cold remedy and dietary supplement users are more likely than the average adult to read in-flight or travel magazines. The program resulted in hundreds of thousands of claims.
Sadowski v. General Motors Corp.
No. HG03091369 (Cal. Super. Ct. Alameda County)
Because there was no comprehensive list of class members, a published notice campaign was necessary to reach owners of certain General Motors vehicles with V6 engines that may have suffered damage from GM DEX-COOL. Advertisements were placed in far-reaching newspaper supplements such as Parade and USA Weekend and consumer magazines such as Better Homes and Gardens, People and Reader’s Digest. Additionally, a comprehensive Internet banner ad program resulted in approximately 76 million opportunities to view the banner ad.
McDonald’s Trans Fatty Acid Settlement
Fettke v. McDonald’s Corp.,
No. 044109 &
BanTransFat.com v. McDonald’s Corp.,
No. 034828 (Cal. Super. Ct. Marin County)
Because of the broad demographics of the class involved in this case, Kinsella Media designed an innovative notice program including paid media and an unprecedented in-store notice to both adults and teens. The plan was designed around a publication notice appearing in either Spanish or English in newspaper supplements and consumer magazines with high circulation to McDonald's customers. In addition to the paid media effort, McDonald's restaurants nationwide prominently displayed stickers on restaurant doors and “pay drive-thru” windows referring customers to more information about the case posted on the bulletin board within each restaurant.
Shields v. Bridgestone/Firestone, Inc.
No. B-170,462 (Tex. Dist. Ct. Jefferson County)
Direct mail to several million tire owners as well as multiple insertions of the publication notice in national consumer publications provided notice in this class action settlement. Tires included in the settlement were the Firestone ATX, ATX II, Wilderness AT and other tires subject to an investigation initiated by the National Highway Traffic Safety Administration on May 4, 2000. Published notice included ads in Better Homes and Gardens, National Geographic, Newsweek, Reader’s Digest, Parade, People, Sports Illustrated, TV Guide and USA Weekend.
Azizian v. Federated Department Stores, Inc.
No. 4:03CV-03359 (N.D. Cal.)
The settlement of this class action provides $175 million worth of cosmetics to individuals who purchased certain cosmetics and fragrances at major department stores. Published notice targeted primarily women through multiple notices in Better Homes & Gardens, Cosmopolitan, In Style, Newsweek, Parade, People, Reader’s Digest, TV Guide, USA Weekend, Woman’s Day and major daily newspapers. Class members had the option to register online to receive an email or postcard notifying them when cosmetic gifts would be available at department stores.