1) What are the demographics of the class members?
Kinsella Media starts by conducting detailed research on the individuals or entities that make up the class. We examine, when appropriate, product or service usage, exposure patterns, geographic distribution, age, income, education, gender and other pertinent characteristics of class members to shape the scope of the notice program.
2) What are the media habits of the class members?
Using accredited, proprietary research, Kinsella Media uses demographic profiles of potential class members and correlates this information with consumer usage of products, services and media. We thoroughly evaluate all media vehicles and methods most likely to reach class members for efficiency, cost and audience penetration.
3) What is the best way to reach the class members?
With skill and precision, Kinsella Media targets the print, radio, television or online media that most efficiently reaches class members. We determine the best match of communication vehicles with class members’ media usage, developing comprehensive, cost-effective, tightly targeted programs designed to ensure that class members receive the information they need within the time period set by the court.
4) Are there other useful communication vehicles?
Kinsella Media also looks at third parties, when appropriate, and identifies institutions, associations, blogs and other entities or individuals that communicate with class members and can serve as credible sources of information. We amplify notice through the customized communications vehicles class members regularly use and trust, including organizational messaging and audio and video news releases.
5) How can we get class members’ attention?
Kinsella Media develops notice and press materials, websites and notice packages that bridge the gap between the complexity of a settlement’s provisions and the need for clear and simple explanations of legal rights. We blend a solid understanding of the legal requirements for summary and long form notices with years of experience in creating effective ads, all consistent with the plain language requirement of Rule 23 of the Federal Rules of Civil Procedure.
6) How do we ensure that the notice program has the intended impact?
Kinsella Media makes sure the notice program is properly implemented and provides the court with a quantifiable measurement of the program’s effectiveness. We produce all print, radio, television and online advertisements. We conduct the advertising “buy” using established relationships and specialized class action advertising discounts to secure placement of ads.
7) What will satisfy the court?
Kinsella Media prepares testimony in the form of detailed affidavits and declarations that provide the results of the notice program. Courts, plaintiffs, and defendants can be confident that a notification program designed and implemented by Kinsella Media will reach class members most efficiently with compelling communications that meet the highest notice standards.